PGIM, the $1.3 trillion investment arm of Prudential Financial, has formed a strategic partnership with Swiss-based Partners Group to increase access to private markets for Asian investors.
The alliance will focus on developing multi-asset private markets solutions, initially aimed at institutional clients and distribution partners across the region.
By combining PGIM’s distribution reach with Partners Group’s $150 billion in private equity, private debt, real estate, and infrastructure assets under management, the firms aim to deliver diversified private market strategies to a broader investor base.
Asia has become a priority growth region for global asset managers seeking to tap rising allocations to alternatives.
Historically, high entry barriers have limited access to private markets, but new partnerships and feeder structures are widening participation.
For investors, the collaboration offers exposure to illiquid asset classes that are less correlated with public markets, a feature that has gained appeal amid ongoing market volatility.
PGIM executives said the partnership reflects strong client demand for diversification beyond traditional equities and fixed income.
Partners Group highlighted Asia’s growing role in global capital flows, noting increasing commitments from sovereign wealth funds, pension plans, and family offices in the region.
The tie-up underscores the intensifying competition among global managers to capture Asia’s growing pool of alternative investments.
With private markets forecast to outpace public markets in growth over the next decade, firms such as PGIM and Partners Group are positioning early to secure market share.