Atlassian, the Australian enterprise software company best known for tools like Jira, Confluence, and Trello, has agreed to acquire U.S.-based DX for approximately $1 billion.
DX, specializes in engineering intelligence platforms that provide data-driven insights into developer productivity and team performance.
The acquisition is expected to expand Atlassian’s suite of collaboration and workflow products by adding advanced analytics and intelligence features designed for software development teams.
By integrating DX’s technology, Atlassian aims to strengthen its position as a leader in the developer tools and collaboration sector, helping engineering leaders make more informed decisions about productivity, efficiency, and resource allocation.
Insight
The $1 billion transaction reflects the increasing importance of analytics in enterprise software. As organizations adopt more complex digital tools and distributed work models, demand has grown for platforms that measure and optimize engineering output.
DX has built a reputation for providing actionable insights that go beyond basic productivity metrics, focusing instead on engineering outcomes and team health.
Atlassian has been steadily expanding its capabilities through acquisitions. Previous purchases, such as Opsgenie and Trello, broadened its presence in incident management and project collaboration.
The DX acquisition follows that pattern, targeting a growing market where engineering effectiveness and measurement have become core priorities for technology-driven businesses.
Industry observers note that this deal underscores a broader trend: large enterprise software providers are moving quickly to integrate intelligence and analytics into their offerings.
For Atlassian, which serves more than 300,000 customers worldwide, the addition of DX could enhance cross-selling opportunities and deepen its penetration into enterprise accounts.
The acquisition is expected to close in the coming months, subject to customary regulatory approvals.